How to sell clothes online in Egypt: a guide to your fashion store

Short answer: to sell clothes online in Egypt, start with one category you know, open an online store where every item has its sizes and colours and a clear size chart, photograph honestly, and offer cash on delivery with delivery to every governorate. The biggest problem in fashion is returns due to size — this guide shows how to reduce them.

Steps

1. Pick your niche and customer and start with 10–20 designs.
2. Open your store with a fashion-friendly template — see how to create an online store.
3. Add products with sizes and colours, each with its own stock — variants.
4. Publish a size chart in centimetres for every design.
5. Photograph honestly in natural light: front, back and a fabric close-up.
6. Price to cover the item, packaging, ads and a returns margin.
7. Shipping and payment: cash on delivery by default, plus cards and wallets and carriers.
8. Marketing: short videos on Instagram and TikTok, pixels before ads, a WhatsApp button for size questions.

FAQ

How do I reduce size returns?

A centimetre size chart per design, real photos, confirming orders before shipping, and a WhatsApp button for questions before ordering.