# Elmatajer — Multi-vendor E-commerce Platform (full reference) > Elmatajer is a Software-as-a-Service e-commerce platform built for the MENA region. Merchants subscribe to a plan, pick a storefront theme, configure payments and shipping, and start selling — without writing any code. The platform supports multi-language (Arabic + English), RTL, multi-currency, custom domains, a POS module, a customer mobile app, and an AI-assisted product-description generator. ## What we do Elmatajer provides everything a small or medium business needs to operate an online store: - **Storefronts** — Pre-built themes (Velora, Bazaaria, and more) with light + dark mode and full RTL support. - **Catalog management** — Products, categories, variants (color + size), extras, stock management, multi-image uploads, and video links. - **Orders & checkout** — Cart, guest checkout, multiple payment gateways (Stripe, PayPal, COD, bank transfer), and configurable shipping per carrier (Bosta, Mylerz, custom rates). - **Customers** — Profiles, wishlist, order history, addresses, and a built-in chat module per store. - **Marketing** — Coupons, smart offers, abandoned-cart recovery, blogs, banners, social-login (Google, Facebook), and pixel/analytics integration. - **Multi-language & multi-currency** — Switch storefront language and currency per shopper; merchant manages content in Arabic + English. - **POS** — Walk-in / counter sales with receipt printing, inventory sync, and per-staff role permissions. - **Mobile** — Branded vendor and customer apps generated per plan tier. ## Subscription plans Plans differ by feature set and resource limits (number of products, number of orders per month). See https://elmatajer.com/pricing for the full comparison. A custom plan builder at https://elmatajer.com/custom-plan lets merchants pick individual features and pay only for what they need. ## Public storefronts on the platform Active merchant stores are listed at https://elmatajer.com/stores and indexed via the [stores sitemap](https://elmatajer.com/sitemap-stores.xml). Each store is reachable at: - `https://elmatajer.com/{slug}` — platform-hosted URL - The merchant's own custom domain, if they connected one ## API & data access There is no public read API for third-party agents at this time. Search and discovery should rely on the public sitemap and HTML pages. ## What's off-limits to crawlers - `/admin/*` — merchant administration dashboard - `/api/*` — internal API endpoints - `/cart`, `/checkout`, `/login`, `/register` — shopper-only flows - `/storage/*` (except `/storage/app/public/*` where static assets live) - `/installer/*`, `/_ignition/*`, `/lang/*`, `/vendor/*` ## Identity & contact - Brand / Organization: Elmatajer - Website: https://elmatajer.com - Sales & support: see https://elmatajer.com/contact